Dashboard
A tour of the Pulse analytics dashboard — KPI cards, real-time activity, charts, and all audience panels.
The Pulse dashboard is the main view for your site's analytics. Everything on it responds to the active time range and any filters you have applied.
KPI cards
Six cards sit at the top of the dashboard:
| Card | What it shows |
|---|---|
| Pageviews | Total page loads in the period |
| Unique visitors | Deduplicated visitor count |
| Bounce rate | Single-page sessions as a percentage |
| Avg session duration | Mean time across all sessions |
| Avg scroll depth | Mean furthest scroll point, as a percentage of page height |
| Avg visible duration | Mean time the page was in the foreground (tab active) |
Each card shows a delta against the previous equivalent period. A green value means improvement; red means decline. Bounce rate is inverted — a lower bounce rate is green.
Real-time indicator
A green pulsing dot in the top bar shows the number of visitors active on your site right now. The count refreshes every 15 seconds automatically. No action needed.
Time ranges
Use the date picker to choose from preset ranges or enter a custom start/end date:
- Last 1 hour (minute-by-minute intervals)
- Last 24 hours
- Today / Yesterday
- Last 7 days / Last 30 days
- This week / This month / This year
- Custom date range
Your selected range persists in localStorage and is restored on next visit.
Chart
The main area chart shows traffic over time. You can:
- Toggle between Visitors and Pageviews
- Switch intervals: minute, hour, or day (available intervals depend on the range)
- Enable the previous-period overlay to compare the current range against the prior equivalent period
Panels
Below the chart, the dashboard is divided into panels. Each panel is a ranked list; click any row to filter the entire dashboard by that value.
Content
Top pages, entry pages, and exit pages — each with pageview and visitor counts.
Referrers
Referring domains displayed with favicons. Switch to the Traffic channels tab for an aggregated view (Organic Search, Direct, Social, Email, etc.).
Audience
Countries shown with a world map. Sub-tabs: cities, regions, languages, timezones.
Tech
Browsers, operating systems, device types (desktop / mobile / tablet), and screen resolutions.
Campaigns
UTM dimensions: source, medium, campaign. See the Campaigns page for tagging guidance.
Peak hours
A heatmap showing traffic intensity by hour of day (rows) and day of week (columns). Useful for scheduling posts or deployments.
Goals & Events
Custom event counts. Click a goal to open a property breakdown. See Goals for setup.
Search Performance
A summary of impressions, clicks, and average position pulled from Google Search Console — visible only if you have connected Search Console.
Panels load independently. If a panel shows no data, check that the relevant dimension is being sent by your tracking script.